Insights Hub

This weekend, the shock announcement was made that two of the Big 4 supermarkets (Sainsbury's and ASDA) might be joining forces. This merger would mean that together, they would overtake the current market share leader, Tesco. We've put together an infographic with 7 key facts that we think you need to know about the potential deal.

For more information on the merger and a more detailed analysis, read this Sainsbury’s and Asda – under the bonnet of a potential merger, written by our Senior Insight Analyst, Ronald Nyakairu.

For more information on the Big 4 and the grocery market as a whole, download our free report on Supermarkets Discounters and Convenience stores by following this link.