Purpose of Processing Personal Data
Storage of Personal Data
Personal information is collected from www.localdatacompany.com and is used for marketing purposes only.
We may collect and process data that is publicly available, which will be used under deemed consent for relevant marketing communications, under the EU Data Protection Directive.
Personal data collected comprises of:
- Name
- Job title
- Employing organisation
- Email address
- Telephone number
The Local Data Company will never sell any personal data collected on any of its websites.
Personal data is held where it has met the following conditions:
- The data subject has given full, informed consent for the Local Data Company to securely store and process personal data.
- Personal data is required in order for the Local Data Company to service an existing or future contract with the data subject.
- Legitimate interests of the data controller or third party. The business data is used in ways the business would reasonably expect and which have a minimal privacy impact.
The Local Data Company will never request or process any personal data of a sensitive nature.
Personal Data Processing
The Local Data Company will process personal information for the following activities under legitimate interests:
- Advertising with Google AdSense including the tracking of cookies and usage data.
- Google Analytics, HubSpot Analytics and Google AdWords conversion tracking services through tracking cookies and usage data.
- Re-marketing through Google Analytics for Display Advertising tracking cookies and usage data.
- To support and manage our employees and contractors through the collection of name, address and payroll information alongside other sensitive personal data disclosed by the employee.
- Other purposes which may be updated to this Notice.
Local Data Company processes personal information for the following activities in order to fulfil an existing or future contract.
- Contact database management collecting names, email addresses, company information, job titles, telephone numbers and email logging through HubSpot Marketing and HubSpot Sales platforms.
- Other purposes which may be updated to this Notice.
Local Data Company processes personal information for the following activities under consent.
- Managing contacts and communications for marketing purposes collecting names, email addresses, company information, job titles and usage data through HubSpot Marketing and HubSpot Sales platforms.
- To provide references to former employees and contractors as requested through the collection of name, address and contact information.
- Other purposes which may be updated to this Notice.
We only collect personal information when relevant and we will inform you at the time when it is being collected and what it will be used for (normally for marketing communications).
By consenting to the processing of your personal data you:
- Consent to receive direct marketing from us by email, telephone, SMS, and by any other method of electronic mail as defined by and for the purposes of the Privacy and Electronic Communications (EC Directive) Regulations 2003 (UK).
- Consent to your personal data being stored securely for a period of 5 years.
You may withdraw consent at any time by emailing marketing@localdatacompany.com or unsubscribing via the link in all marketing email communications sent from the Local Data Company. We will aim to respond to your request within 48 hours.
Storage and Security
All personal data is held securely on the Local Data Company's secure server and Microsoft Azure – our data storage service provider, with all levels of reasonable security, employed, including password and IP protection. Access is limited to our researchers and employees by seniority and relevance. Our employment contracts prohibit the unauthorised storage or transfer of all data held by the Local Data Company.
We have a clean desk policy at the Local Data Company to ensure that no data of any nature is left unattended overnight and all staff are required to log-off before leaving their computer or laptop.
Personal data will only be held for as long as necessary and will be securely removed from our marketing or human resources database as soon as it is no longer required. The maximum period for storage of personal data without it being used is two years, after which the data will be securely removed from the Local Data Company's marketing database.
No personal data is ever sold to third parties.
As the data subject you have the right to:
- Object to processing that may cause or is causing damage/distress.
- Prevent processing for direct marketing purposes
- Have inaccurate personal data rectified, blocked, erased or destroyed.
- Request access to your data or to have your data removed from our processing
- Request additional information on the collection of personal data from the Data Controller
- Log a complaint concerning our compliance with the data protection principles with the Information Commissioner by phone 0303 123 1113 or online at https://ico.org.uk/concerns/.
All requests to exercise the above rights should be made to marketing@localdatacompany.com