Retail data consultancy Local Data Company (LDC) has announced today that it has acquired On-Site Research, which specialises in collecting in-store price and promotion data across various retail sectors.
On-Site Research’s expertise includes pricing research, customer satisfaction and loyalty, retail auditing, category management and mystery customer research.
The acquisition will significantly increase the size of LDC’s field research team and will bring in additional capabilities which will expand LDC’s insight proposition to include:
- Price and promotion analysis
- Observational research (including mystery shopping)
- Retail auditing
- Customer satisfaction and loyalty tracking
Bringing in a business with proven expertise in in-store data collection will allow LDC to provide a broader spectrum of data collection and insight services for its rapidly growing client base.
barnaby oswald, co-founder and ceo of local data company commented:
“We are thrilled to be bringing the On-Site Research business and its market research expertise into the Local Data Company fold. The acquisition will allow us to collect valuable in-store insights which can be layered onto the market-leading retail location data that we are known for. The capabilities that On-Site Research bring to LDC perfectly complement our current strengths and match our exacting standards for data accuracy.
It is impossible to ignore the massive acceleration of recent high street trends during the pandemic – however we believe that the demand for accurate data and insights will be greater than ever as the full impact plays out and this acquisition both enables us to capture the increasing velocity of change and further demonstrates our commitment to supporting the sector.
Going forwards, we will be able to report both on in-store trends and market activity across the retail and leisure landscape to build a fascinating picture of how the sector evolves post-covid. I would like to take this opportunity to provide a warm welcome to all the On-Site Research clients and employees.”
Richard Paisley, Managing Director at On-Site Research said:
“We are really excited about opening up new opportunities for current and future OSR clients and are very much looking forward to working with Barnes and the LDC team.”
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